Originally from New Zealand, of Cook Island heritage. Joe now calls Japan home. His quiet nature has always served him well. Absorbing and appreciating moments with good people is part of Joe’s fabric, IIKANJI his mantra. As a professional athlete travelling extensively, Joes love and understanding of street wear and its evolution broadened. A style that flows through time, embraces self-expression and creativity in an a supremely authentic way.

Joe’s love for fashion and epic threads was founded from a place of inspiration and appreciation. Bound by memories of growing up having had very little, he vividly remembers the moment he was given his first iconic piece of fashion. He poured over the details of how it was made, the material used, in awe he couldn’t wear it till a few weeks later. “The experience was everything, when I design IIKANJI pieces I want those moments of pure satisfaction for our customers, followers of legit style and quality”.